| 46. |
14%-[CRM] If There's One Thing CRM Tells Us: Don't Do PLM the Same Way (5 Pages)
by David Smith
Nov 25, 2005
Abstract : Product lifecycle management (PLM) doesn't work, but it should. Industry's general approach and attitude to PLM mimics the early days of customer relationship management (CRM) adoption, and lessons from that experience should help when tackling the 'ifs' and 'hows' of PLM investment.
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47. |
14%-[CRM] Customer Relationship Management Strategies Part Four: Strategies and Case Study (5 Pages)
by Mike Holland and Trinh Abrell
Feb 17, 2005
Abstract : Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition to a technical framework, sales and marketing strategies, including Internet strategies, and customer satisfaction metrics will create a smooth running CRM machine in your company.
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48. |
14%-[CRM] Customer Relationship Management Strategies Part One: Changing Your Approach (3 Pages)
by Mike Holland and Trinh Abrell
Feb 14, 2005
Abstract : Mid-sized companies have the agility of small businesses, and are resource-rich enough to handle CRM implementation. However, without comprehensive planning, attainable objectives, metrics, and check points mid-sized companies will not realize success and full potential from their CRM system.
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| 49. |
14%-[CRM] Do You Know What Are the 'Unintended Consequences' of Your CRM Project? (5 Pages)
by Jim Mercante
Nov 25, 2004
Abstract : CRM, in its most straightforward definition, mandates that a company harmonize between a product/brand view of its business and the all-important customer view. Many companies, hard as it is to believe, do not have a clear idea of who are their most profitable customers.
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50. |
14%-[CRM] The Best ACT! Is Still to Come (3 Pages)
by Kevin Ramesan and Katarina Novatzki
Aug 31, 2004
Abstract : After a long history as a contact management and relationship tracking tool, ACT! 2005, is expanding to offer more sales force automation features for small to midsize businesses. Now available in a workgroup version, it offers new templates, enhanced opportunity management, additional security, contact record permissions, group scheduling features, and new quote generation functionality. Technical improvements include an SQL database and a complete .NET platform positioning ACT! for total Internet accessibility. The balance of power will surely shift in the competitive landscape as ACT! 2005 covers SME CRM areas currently marked by competitors such as Goldmine and MS CRM.
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51. |
14%-[CRM] If There's One Thing CRM Tells Us: Don't Do PLM the Same Way (5 Pages)
by David Smith
Jun 21, 2004
Abstract : Product lifecycle management (PLM) doesn't work, but it should. Fundamentally, the idea that we can design better products and bring them to market more quickly by leveraging the knowledge and experience in our own value chain and our customers and suppliers, is a sound one. It's just that buying PLM doesn't always allow that leverage. Industry's general approach and attitude to PLM very much mimics the early days of the customer relationship management (CRM) adoption, and there are lessons abound from that experience that should help when tackling the 'ifs' and 'hows' of PLM investment.
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| 52. |
14%-[CRM] Data Quality: Cost or Profit? (4 Pages)
by Kevin Ramesan
Mar 8, 2004
Abstract : Data quality has direct consequences on a company's bottom-line and its customer relationship management (CRM) strategy. Looking beyond general approaches and company policies that set expectations and establish data management procedures, we will explore applications and tools that help reduce the negative impact of poor data quality. Some CRM application providers like Interface Software have definitely taken data quality seriously and are contributing to solving some data quality issues.
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53. |
14%-[CRM] Using PKI to Protect Your Business Information (5 Pages)
by Arash Nejadian
Dec 24, 2003
Abstract : Interconnection between vendors, suppliers, customers and employees through ERP and CRM tools, has become a competitive edge. Like ERP and CRM infrastructures, a Public Key infrastructure has become an enabler of business objectives. PKI provides a systematic approach to information security.
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54. |
14%-[CRM] Scala and Microsoft Become (Not So) Strange CRM Bedfellows (3 Pages)
by P.J. Jakovljevic
Aug 28, 2003
Abstract : The Scala and Microsoft alliance in the CRM arena has merits of mutual benefits, particularly in the short to medium term, but due to vacillating motives of the participants that compete in the other enterprise applications fields, will it last? For the time being, Microsoft will likely be content to help Scala attack or keep the satellite divisions of its bigger competitors, particularly those of their common rival - SAP.
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| 55. |
14%-[CRM] RTI's CRM Applications Rivals The Major League Providers (3 Pages)
by Kevin Ramesan
Aug 15, 2003
Abstract : Founded in 1990, RTI Software is an Illinois CRM application provider with a feature- rich Enterprise solution targeting the software and hardware industry and expanding to other industries with similar requirements in service, helpdesk, sales and marketing. Recently TEC interviewed Michel P.Mallen, RTI’s Executive Vice President to discuss RTI’s flagship products CustomerFirst and SalesFirst.
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56. |
14%-[CRM] A CRM System Needs A Data Strategy (7 Pages)
by David McNamara
Jul 3, 2003
Abstract : A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention by gathering data from each contact with customers and prospects. Collecting data, however, cannot be isolated from a strategy for actually using that data. Here is an overview of how to evolve the focus of a data strategy to specifically suit both the acquisition and retention phases.
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57. |
14%-[CRM] PowerTrieve, A LEAP For CRM? (3 Pages)
by Kevin Ramesan
May 17, 2003
Abstract : Although CRM applications, Portals, and Contact Centers are contributing to the improvement of customer relationships and the effectiveness of employees; in many cases they remain convoluted to users whether they are customers or company employees. Will LEAP (Language Enabled Application Platform) products like the PowerTrieve solve the problem?
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| 58. |
14%-[Free] CRM Selections: When An Ounce Of Prevention Is Worth A Pound Of Cure Part Two: Using A Knowledge Base To Reduce The Time, Risk And Cost Of A CRM Selection (6 Pages)
by Lou Talarico & Kevin Ramesan
Apr 19, 2003
Abstract : Using a knowledge base in the selection process can reduce the time, risk and cost of procuring technology. Well constructed knowledge bases that are used in a tested selection methodology reduce the RFI process from months to weeks, eliminate data quality issues and allow an apples to apples comparison of vendor offerings.
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59. |
14%-[CRM] Is J.D. Edwards's CRM 2.0 (With more than 200 Enhancements) Good News? (5 Pages)
by Kevin Ramesan
Apr 1, 2003
Abstract : When it comes to touting 200 product enhancements, what J.D. Edwards is saying is that ease of integration is important to mid-market companies because they have less flexibility for trial and error. J.D. Edwards's CRM implementation success through its existing customer base will testify to the reliability of its enterprise integration and what remains, is to verify the product's ability to fit verticals needs.
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60. |
14%-[CRM] Xchange Adds To The List Of CRM Point Solutions' Casualties (2 Pages)
by P.J. Jakovljevic
Mar 27, 2003
Abstract : Xchange's protracted troubles and its recent inglorious demise and subsequent auctioned sellout may prove the fact that the CRM point providers without a clear differentiating value proposition and without enough resources have not much to look for out there in the long run other than to find an honorable exit strategy.
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